Best Skincare Brands Use In Influencer Marketing
When it comes to skincare, influencer marketing is a fantastic approach to reach a huge audience. Online, there are thousands of people looking for skincare advice, and many of them are open to experimenting with new products if they come highly recommended by a person they respect.
Influencers on social media have the ability to effectively promote businesses and brands because they are skilled at crafting messages that are appropriate for the target audience. All sectors are using influencer marketing since it is the most effective strategy for attracting new clients. Influencer marketing is being used most effectively in the skincare and beauty sector. Everything is done with the aid of influencers, whether it’s the introduction of new products to the marketplace or diversifying the target market for their advertising campaigns.
Influencer Marketing Campaign Ideas for the Skincare/Beauty Industry
- Unboxing videos of new products and services
Users follow influencers to discover new trends and products in a particular niche. The same goes for skincare and beauty products. Unboxing videos are a huge hit on social media wherein influencers show the packaging aspects of a product and give introduction to the overall product. This is really helpful for skincare brands and beauty products wherein users want to see the product first before investing in it..
- Use Instagram stories and reels to generate curiosity around your product
One of the most popular social media sites for influencer marketing is Instagram. Stories and videos are used by influencers from all tiers and sectors to keep the audience engaged. Reels are engaging and can bring in a lot of website visitors, expanding your audience, whilst tales offer a more organised method of brand storytelling. You may get a thorough analysis of the performance of your Instagram post with social media analytics tools like Unbox Social.
- Make use of Instagram Live
The finest content marketing strategy is video, and Instagram Live allows you to organize an event focused on a particular product from your company. Influencers frequently utilize Instagram Live to inform their followers of new products or improvements to current products. Users are known to interact with these live videos. You may sort out influencers who are suitable for video marketing on particular platforms with the aid of influencer marketing tools.
- Opt for Instagram Live to get questions and suggestions from the users
During the pandemic, skincare and cosmetics companies made extensive use of Instagram Live to promote their goods. Users learned more about the product thanks to the live contact with an influencer. This can include specific information about the product’s ingredients, the application technique, and other things.
10 Influencer Marketing Examples from the Skincare Industry
1. Nivea India — @niveaindia
In India, Nivea is a well-known brand. The company has a large fan base and has been successful in winning over online users. On Instagram, Nivea India has 71.5k followers and is active on other social media platforms as well. The company works with well-known influencers and enjoys a high level of social media engagement.
2.Plum — @plumgoodness
Skincare company Plum, also known as Plumgoodness on Instagram, has successfully carved out a niche for itself in the market by utilising influencer marketing. The brand’s fame has grown solely as a result of its social media presence. Plum publishes interesting skincare hacks in addition to influencer marketing that attract a lot of attention. Plum maintains its feed full of material in all forms with a casual content strategy. Additionally, each post from Plum promotes user interaction, which benefits the business.
3. Wow Skin Science India — @wowskinscienceindia
The skincare and haircare company WOW has been able to attract a large following on social media. Although the brand doesn’t adhere to a single approach, it is active in influencer partnerships. Wow Skin Science India does the same as Mamearth by emphasizing the advantages of the components in its blogs. This enhances the authenticity and informational value of their content. The company also invites experts to discuss skin and hair issues, which draw a lot of customers.
4.mCaffeine — @mcaffeineofficial
The only reason the locally produced, caffeinated personal care company became so well-known was influencer marketing. The brand made significant investments in influencers on Instagram and made sure no level of influencers was overlooked. The brand carefully selected all influencers, from micro to nano, and collaborated with them. Their sales were greatly increased as a result of the viral influencer marketing, which also brought them the much-needed exposure. The company initially just offered a few carefully chosen goods, such as body butter and scrubs, but they now provide a variety of combos. The key point is that mCaffeine continues to heavily rely on influencer marketing and is seeing incredible results.
5.Mamaearth — MAMAEARTH
Mama earth, a recently founded business, advanced quickly on social media. In 2016, Ghazal and Varun Alagh founded Mama earth. The business takes pride in offering products that are non-toxic and created without the use of any animal products.
To increase their audience and get first-hand accounts to sway their followers, they collaborate with influencers. With 1.1 million followers, Mama earth's Instagram account receives an average of 1,610 likes and 53 comments every post.
6. Dot & Key — Dot & Key
Dot & Key made a significant effort to target Instagram. The company engages in frequent Instagram posting and has recruited a number of Instagram skin and beauty influencers. In addition to the posts made by influencers, the brand has a large fan base thanks to its posts about the ingredients of its goods. The company frequently writes on its blog on the effects of different ingredients on skin and who should use such products. People who want to try a new product will find this to be very helpful. The gifts and discounts also increase the number of followers.
7. Forest Essentials — Forest Essentials
Forest Essentials approaches social media marketing from a human-centric perspective. The company uses a narrative style for their captions as well. Their content style is greatly varied by the combination of educational and narrative pieces. Additionally active on IGTV, Forest Essentials creates a number of educational programmes. The company has introduced “Thursdays With Taruna” to address the skin and hair issues of customers. They have a large social media fan base as a result of their endeavours. The company is also active on YouTube, where it frequently uploads videos.
8. The Body Shop India — The Body Shop India
In India, The Body Shop is a well-known brand. The brand has gained more followers as a result of the influencer marketing efforts, which receive a lot of engagement. The company emphasizes that it is “Against Animal Cruelty” and that all of its products contain organic ingredients. They have developed a solid customer base as a result of this. The brand typically uses influencer marketing to publicize future sales and freebies. The brand prioritizes boosting sales, hence the majority of the Instagram influencers they work with advertise their promo codes or discount offers in the post.
9. Kama Ayurveda — Kama Ayurveda
With 284k Instagram followers, Kama Ayurveda has undoubtedly achieved success with its influencer marketing initiatives. The company that sells ayurvedic skin and hair care products frequently uses celebrities to promote their goods as well. On its Instagram page, the company actively advertises its goods, and unlike other companies, it solely makes posts about how essential its goods are for treating skin and hair issues. Kama Ayurveda’s attractive product photographs do draw attention, however the company seldom ever focuses on information that is not about its products.
10. Clinique India — @clinique_in
This skincare line provides specially developed solutions for unusual skin issues. For those looking to treat particular skin disorders, Clinique India places a strong emphasis on developing solutions that are efficient and focused on results. The firm collaborates with a variety of social media influencers, from mega influencers to micro influencers, to promote its products. The posts on the Clinique India Instagram page strictly adhere to the brand’s colour palette. Additionally, the brand creates a lot of video content, which aids in their high user engagement.
